Borusan Automotive
Concept
The Borusan Otomotiv showroom project was designed with the approach of creating a modern and spacious space experience. Thanks to the large volumes, high ceilings and transparent surfaces, a user-oriented, powerful display area was designed. The brand's premium identity was reflected in the space with a simple architectural language.
A powerful showroom experience where vehicles are at the forefront was created with a simple space setup, controlled lighting and open viewing angles.
Details
The project aims to create a modern and timeless atmosphere by using glass, metal and wood surfaces in a balanced way. The simple but strong character of the space was supported with lighting design and material transitions.